Men’s Grooming Is Growing in Popularity

Beauty and fashion are all around us. From marketing ads and commercials to Instagram posts, keeping up with the health and beauty industry has never been easier. When some people envision beauty, however, they might only imagine lipstick, eyeliner, and other traditionally feminine products. But while you might not realize it, the world of men’s grooming is on the rise.

More men across the globe are taking an interest in looking and feeling their best, which is why programs like Barbering, Barbering Cosmetology, and Cosmetology at Bellus Academy are more popular than ever. Here’s a closer look at this interesting development in the beauty world.

Why Is Men’s Grooming on the Rise?

Men’s grooming continues to grow in popularity. In fact, according to Statista, an online data-gathering platform, the global market for male personal care products is expected to rise from $79.6 billion to $115.3 billion from 2022 to 2028 alone. Why such an influx of interest?

For one, today’s society offers a wide window into the world of celebrities. These celebrities showcase the latest styles and trends, creating a buzz others simply can’t. Celebrities have clout and the ability to influence many purchasing decisions, which is why they are often in advertisements. They also have the advantage of affording nearly any beauty services or products they want, so they can showcase looks and styles that draw attention from their followers. Some of the most influential male celebrities include Cristiano Ronaldo, Robert Downey Jr., Chris Hemsworth, and Ryan Reynolds. People watch what they wear and how they cut their hair.

Another aspect that has become more prominent in recent years is the increase in social media influencers. Influencers can be amateurs trying out new trends and techniques or professional barbers and cosmetologists looking to showcase their skills. They offer stylish looks their followers will want to emulate. They churn out content for all to see, helping men see the unique styles they might otherwise have missed. Some of the biggest men’s style influencers are:

• Harry Styles
• Phil Cohen
• Justin Livingston
• Will Taylor
• Johannes Huebl
• Leo Mandella

How This Trend Affects Cosmetology and Barber Schools

Cosmetology school has always been a popular choice, but because of the increase in men’s grooming, both cosmetology and barber schools are being seen in a new light. Aspiring students now see an even greater opportunity to enjoy a rewarding career that helps men look and feel their best.

These students will learn everything they need to take on jobs in the industry. Because the world of men’s grooming is only expected to grow, job opportunities to support the demand should also grow. Today’s schools are focused on teaching the latest and greatest techniques to help students handle whatever style requests come their way.

What Do the Programs at Bellus Academy Have to Offer?

At Bellus Academy, we provide students with an unrivaled learning environment that includes some advantages prospective students won’t want to pass up, such as:

Amazing Instructors

Our licensed instructors not only know the ins and outs of their fields but also know how to connect with students to develop great relationships. Many of our instructors have even won awards, proving that they can help students achieve their dreams.

Resources

Upon enrollment, students receive an equipment kit to help them hone their craft. They will also train in our supervised student salon and spa to get a real-life experience. Our Barbering, Cosmetology, and Barbering Cosmetology programs also include an iPad, which helps students access the digital platform.

In-Depth Programs

Many cosmetology schools teach you the techniques and trends of the industry, but Bellus Academy also strives to help our students understand important business aspects of the beauty industry as well. This is particularly helpful for those who dream of running their own salons someday.

Many Ways to Learn

Some of our programs offer a hybrid learning experience, providing both in-person and online education. We also offer both day and night schedules, allowing those with other responsibilities a chance to learn when it works best for them.

Take the First Step Toward Your New Men’s Grooming Career

Helping men achieve the style they want is a fulfilling experience. At Bellus Academy, we want to help our students develop the skills they need to excel at men’s grooming techniques. With the demand for barbers and other men’s grooming positions being higher than ever, now is the time to look into this exciting field.

We have campuses in El Cajon, Poway, and Chula Vista, CA, and Manhattan, KS, and we offer financial aid to help qualified students pay for education. Our career services team will help you create a resume, practice interviews, and assist with job searches, so you’ll feel confident as you start your career. Apply now to get started today.

Please note, our Barbering and Barbering/Cosmetology programs are not offered at the El Cajon Campus.